Change Your Mind is Northern Ireland’s regional campaign to tackle stigma and discrimination around mental health. It is a joint programme run by Niamh (Northern Ireland Association for Mental Health) and Public Health Agency. We are funded by Comic Relief and work in partnership with a range of organisations and community networks across Northern Ireland.
We are a grassroots campaign shaped by the collaboration of communities, organisations and individuals who are championing the message against mental health stigma across society – a campaign for people driven by people.
Our Mission and Values
We believe that people experiencing mental health difficulties should be given the opportunity to thrive in all areas of their lives.
Our vision is a society where individuals experiencing with mental ill health are:
Our mission is to unite communities and organizations across NI in a common cause to stamp out stigma in all its forms by
Why we're doing it
The statistics around mental ill health in Northern Ireland are stark. 1 in 5 people will experience a mental health problem each year with rates in NI estimated to be around 25% higher than elsewhere in the UK. With the right support, people with mental health problems can and do recover to live full lives.
However we still live in a culture of silence around mental health and much of the facts and realities surrounding it are widely misunderstood. These misconceptions breed stigma and discrimination that undermine an individual’s ability to participate in society, to feel connected and able to seek support.
Our research has shown generally positive attitudes towards mental health in NI in terms of tolerance and lack of blame towards people experiencing mental illness. However, there are persistent attitudes of fear, uncertainty and exclusion, coupled with a reluctance amongst those experiencing mental illness to self-disclose to begin their journey to support.
In comparison to England, Scotland and Wales where anti-stigma campaigns have been running for years (2002 in Scotland, 2007 in England and 2012 in Wales) anti-stigma work in Northern Ireland has been fragmented.
Our ambition is to create a cohesive, collaborative and community-driven awareness campaign that will