What is Change Your Mind?

Change Your Mind is Northern Ireland's regional anti stigma campaign. Our aim is to ensure that anyone who is experiencing mental health difficulties can access support and live their lives stigma free. Funded by Comic Relief and the PHA, the campaign is lead by NIAMH (Northern Ireland Association for Mental Health). Change Your Mind is Northern Ireland’s regional campaign to tackle stigma and discrimination around mental health. It is a joint programme run by Niamh (Northern Ireland Association for Mental Health) and Public Health Agency. We are funded by Comic Relief and work in partnership with a range of organisations and community networks across Northern Ireland. We are a grassroots campaign shaped by the collaboration of communities, organisations and individuals who are championing the message against mental health stigma across society – a campaign for people driven by people. Mission & Values Our vision is a society where individuals experiencing with mental ill health are: o treated as individuals with equality, dignity and respect o empowered to speak openly without judgement o Able to access treatment and support when they need it. Our mission is to unite communities and organizations across NI in a common cause to stamp out stigma in all its forms by • Raising awareness and improving knowledge around mental health and recovery with the aim to reduce stigma. • Affecting lasting, positive change in attitudes and behaviours towards people experiencing mental ill health across Northern Ireland so that discrimination is ended. The values driving our campaign are: • LIVED EXPERIENCE: Those with lived experience of mental ill health will have a pivotal and meaningful role to play in all parts of the campaign development, delivery and evaluation. • EMPOWERING COMMUNITIES: through a network of trained community champions and a grants scheme to support locally run programmes. • COLLABORATION: A commitment to bring together individuals, communities, decision-makers and statutory, public & private sector organizations in a united aim to challenge stigma • SHARE LEARNING: with our regional counterparts in England, Wales and Scotland and other mental health charities. • OUTCOME-FOCUSED approach to measuring the difference we make through robust evaluation and monitoring systems

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